The key to continued success for your Academy is an effective communications strategy, making sure that you are communicating with all members of your Academy family -
A communications audit will help you to identify what you are doing well, what you need to review, and what you can change to make communication work even better. It will help you to establish good communications practices across the whole Academy, and help you to plan:
A communications audit will give you a comprehensive report of your current situation, and make suggestions for improvement. These suggestions need to be presented as solutions you can integrate into your existing working practices, and not just as bare ideas.
Ideally, a communications audit should be carried out by someone familiar with the general needs of Academy schools, but who can bring a fresh viewpoint to your particular Academy. An audit is also better carried out by someone not involved in the local politics and personalities of the school. The communications auditor should offer an informed and objective view, and it is therefore better, as with any auditor, to use resources from outside the organisation.
Most academies have access to external communications expertise through their sponsor. If your sponsor is a large organisation, they can probably provide you with the necessary expertise quite cheaply. Alternatively, you can take part in a swapping scheme with other Academies, auditing each others’ communications systems. Do not rely on a single individual, however: communications auditing is about sharing ideas and generating new and better ideas, and that can only happen if there is a regular supply of new brains to look at the procedures.
Anne Morrow Lindbergh
Rowan D. Williams