Simple Principles of Design

While a Communications Manager should rely on the design skills of expert designers as much as possible, there will be occasions when a job is too small or too urgent to use outside experts. When this occurs, it is useful to have a set of rules to follow:


Design is a simple thing that anyone can do. Good design, however, requires thought and experience.

Simple Principles of PowerPoint Design

Presentations have become vital tools for talking to audiences of all types. There are many tools available on the Internet (e.g.Canva, Prezi, PrezentiaFX, Prezentit, Slidesix), but Microsoft’s PowerPoint remains the tool of choice for many. It is worthwhile, therefore remembering a few simple rules to make PowerPoints more effective:


Good design is obvious. Great design is transparent.

Joe Sparano




Content precedes design. Design in the absence of content is not design, it’s decoration.

Jeffrey Zeldman




The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.

Tom Peters




Good design is good business.

Thomas J Watson Jr