Why this website?

Academy schools have changed the way that education is being delivered in Britain, and created a new dynamism in the education sector. However, Academy schools face challenges that other schools do not: they are responsible for their own administration, a task undertaken by the Local Authority in traditional schools.


A part of this challenge for Academies is meeting the communication needs of the school year. Many new academies start out only partially aware of how the school year works in terms of communications, so they employ experts in communications to try to overcome this lack of knowledge. Unfortunately, these generalist experts are not familiar with the specific needs of Academy schools, so they do not sufficiently understand the particular problems they are being employed to solve.


This site has been set up to encourage good communications practice throughout the Academy sector. Here you will find:


The site is designed to help both the communications experts employed in the Academy sector, and the educationalists who have been thrown in the deep end of the murky waters of communication. If there is anything you would particularly like to see on this website,  or if there are any communication issues you would like to discuss, please contact me at martin.edwardes @ btopenworld.com.


The single biggest problem with communication is the illusion that it has taken place.

George Bernard Shaw



Communication is truth; communication is happiness.

Virginia Woolf



The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.

Edward R. Murrow


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