There is a view among some Managers that publicity is a dangerous thing and should be avoided. It is true that there are dangers in becoming publicly recognised, but there are also important advantages: an unknown organisation cannot rely on its reputation to generate new business; and a good reputation can carry an organisation through difficult times.
Avoiding publicity is virtually impossible: if you don’t seek it out then it will find you. And the publicity that comes to the organisation unbidden is seldom good publicity. So how can you ensure that your Academy builds a stock of goodwill with the local community? The answer is to make publicity a part of your organisation’s communications strategy.