Maintaining a Public Image

There is a view among some Managers that publicity is a dangerous thing and should be avoided. It is true that there are dangers in becoming publicly recognised, but there are also important advantages: an unknown organisation cannot rely on its reputation to generate new business; and a good reputation can carry an organisation through difficult times.


Avoiding publicity is virtually impossible: if you don’t seek it out then it will find you. And the publicity that comes to the organisation unbidden is seldom good publicity. So how can you ensure that your Academy builds a stock of goodwill with the local community? The answer is to make publicity a part of your organisation’s communications strategy.

Things to Do


Every thing secret degenerates, even the administration of justice; nothing is safe that does not show how it can bear discussion and publicity.

Lord Acton




Without publicity there can be no public support, and without public support every nation must decay.

Benjamin Disraeli




What kills a skunk is the publicity it gives itself.

Abraham Lincoln




Publicity can be terrible. But only if you don't have any.

Jane Russell