Having a working website means that you are aware of, and care about, your image; that you are a modern school with modern attitudes to learning; and that you know the value of good, effective communication. It would seem to be a must-
But a website can be a two-
A website that works has several features:
A working website does not exist because the school needs a web presence; it is not there as a flagship for the school; and, although it should be seen as an important part of a school’s image, that is not why it exists. A working website is a website that keeps its customers informed. In other words, a working website is all about content. You may use interesting new ways of presenting information, but they will be seen as irritating coding tricks if they get between your customer and the information they want. You don’t want your customers to leave your website thinking “that was dazzling but useless”, you want them to think “that worked”.
A working website is, by definition, never perfect: perfection is achievable when change ceases, and a working website never ceases to change. Having the best website should not be the primary aim of your Academy web creators -
John Allen Paulos